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Articles by Keyword - Authenticity
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Techniques to identify the authenticity and purity of products are in demand as more counterfeit foods enter the consumer supply chain
You pick up a bottle of pomegranate juice at the store because you’ve learned that, although it costs more than most juices, it is replete with antioxidants that bring health benefits. But wait: Is the juice you’ve purchased really pomegranate juice? Or is the product label you have carefully read promising more than it delivers?
Departments: Addressing Food Authenticity Challenges
Consumers around the world are increasingly demanding information on and reassurance of the origin and content of their food. In addition, food manufacturers must provide and confirm the authenticity and point of origin of food products and their components. These increased demands come amid legislative and regulatory pushes that increase the complexity and level of regulation imposed on the food supply worldwide. Protecting consumer rights and preventing fraudulent or deceptive practices such as food...